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Partner With Us

Showcase your difference. Stand out. Maximize your return.

The Grey Nomad Awards, to be showcased at the 2024 Art of Attraction national conference alongside the Australian Street Art Awards, offer a unique opportunity - a three for one deal where you will reach difficult-to-access tourism decision makers all in the one place through the one inter-connected tourism and travel business-to-business event.


The Art of Attraction is the only tourism conference in Australia that addresses the needs of destinations and operators that work to attract two key segments – over 55 visitors and art-loving tourists.

Meet decision makers from across Australia - 89% of previous delegates came from regional and rural Australia, and 68% were direct decision makers. 


The Grey Nomad Awards are a national program helping regional and rural Australia while recognising those who cater to mature-age travelers in exemplary ways. Australians aged 55+ are the largest users of travel services in both time and money spent – 44.8% of all services are consumed by this segment, compared to 32.2% for those aged under 35 years and 23.0% for those aged 35 – 55. (Ibisworld)


There are hundreds of communities that are using outdoor art to help attract and entertain visitors. And the majority of art loving visitors are mature-age travellers. While Australia has a long history of creating public art to captivate visitors, there was no way of rewarding these destinations. The Australian Street Art Awards, held in conjunction with the Grey Nomad Awards gala, remedied that shortcoming.

What You Want

Want a highly effective yet inexpensive way to meet tourism professionals from metropolitan, regional AND remote Australia who are decision makers?

This is the perfect opportunity.

Want to stand out to Australians aged over 50 who love our country, are cashed-up and ready to buy?  

You are in the right place.

Want to reach those who seek soft travel adventure and shout about it to their friends?

We have a highly engaged audience who fit your bill.


Want to align with the fast-evolving Australian public art scene?

Keep reading.

If you answered YES to any of the above then you will also want to learn more about the opportunities of the Art of Attraction and partnering with us on the Awards.

Thank you to our marketing partner

The Art of Attraction acknowledges the traditional custodians of the land on which we will be meeting, and we pay our respects to their elders - past, present and emerging.

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