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ABOUT

Ten categories recognising government, private and not-for-profit organisations that service the mature age travellers within Australia​, making their lives healthier and happier.

 

The Awards encourage positive ageing through supporting and promoting soft adventure and social inclusion.

Typically, Grey Nomads are not interested in staying in places with all the bells and whistles - tennis courts, children’s playgrounds and swanky guest lounges are not necessary to win a Grey Nomad Award. Rather, the Awards focus on the things that mature-age, long-journey travellers want: well-kept amenities, cleanliness, good value, great customer service, easy booking, thoughtful extras, spacious sites and the chance to socialise and learn.

 

The towns and destinations that gain the appreciation of Grey Nomads recognise and plan for this group’s specific needs – things like places to park big rigs, easy access to shops and services, good-value places to stay, dog-friendly environments and services, reliable mobile reception, and accurate destination information to make planning a breeze.

 

Attractions, tours, festivals and volunteer programs that cater to the needs of Grey Nomads also get a big tick of approval, so the Awards have categories that these organisations can enter also.

Success in the Grey Nomad Awards will bring you more business:

  • More visitors and more spend into successful towns and regions

  • More bookings for caravan parks, clubs, farms, pubs and businesses that provide spaces and experiences so mature-aged visitors stay longer

  • More income for attractions and tour operators that target the Grey Nomad sector

  • More festival goers for regional events.

Not About
Bells and Whistles

Recognising regional excellence, not glitz and glam - we'll even deliver the trophy to your door if that's your choice. 

We understand that the vast majority of caravan parks, campsites, tourism attraction, tour operators and event organisers that cater to Grey Nomads are in regional or remote Australia. Many are Mum and Dad operations that work long... 

The Important Dates

We heard you! Feedback from 2019 nominees and prospective entrants indicated a preference to have the Awards submission due date after the Grey Nomad tourism season finished. The 2020 Awards will therefore open mid-year and close in late 2020. The Awards night, to be held as part of the Art of Attraction Tourism Summit, will be in early 2021 before the next Grey Nomad peak season begins.

Which categories best suit you?

No matter if you are a country pub, farmstay, brewery, museum, boat tour, caravan park, showground, winery, services club, council,  community organisation, hobby farm or national park, if you provide a service, event or camping property that caters to mature-age travellers then there is at least one category for you.

Benefits for
Nominees

For a start, every nominee will receive comprehensive feedback so you’ll learn more about your strengths and weaknesses, and actions to stay ahead of other destinations, caravan and camping places, attractions, tours and events competing for Grey Nomad visitors. There’s many more benefits…