The inaugural Grey Nomad Awards recognise and reward local government authorities, community and business organisations, tourist attractions and tour operators, festivals and businesses that provide exemplary products, services or experiences for mature-aged travellers in Australia, allowing them to live healthier and happier lives.
The Awards encourage positive aging through supporting and promoting soft adventure and social inclusion.
Typically, Grey Nomads are not interested in staying in caravan parks and camping grounds with all the bells and whistles - tennis courts, children’s playgrounds and swanky guest lounges are not necessary to win a Grey Nomad Award Caravan or Campsite category. Rather, the Awards focus on the things that mature-age, long-journey travellers want: well-kept amenities, cleanliness, good value, great customer service, easy booking, thoughtful extras, spacious sites and the chance to socialise and learn.
The towns and destinations that gain the appreciation of Grey Nomads recognise and plan for this group’s specific needs – things like places to park big rigs, easy access to shops and services, good-value places to stay, dog-friendly environments and services, reliable mobile reception, and accurate destination information to make planning a breeze.
Attractions, tours, festivals and volunteer programs that cater to the needs of Grey Nomads also get a big tick of approval, so the Awards have categories that these organisations can enter also.
Bells and Whistles
Recognising regional excellence, not glitz and glam - we'll even deliver the trophy to your door if that's your choice.
We understand that the vast majority of caravan parks, campsites, tourism attraction, tour operators and event organisers that cater to Grey Nomads are in regional or remote Australia. Many are Mum and Dad operations that work long...
This is the way to thank one or more Australia empty nester travellers who either did something courageous or worked as a volunteer, which directly or indirectly has helped your community. Nomination is free and the she swag of benefits will recognise both you and the Grey Nomad winners.
The Digital Nomads Behind These Awards
We are Kim Morgan and Liz Rivers, lovers of working on the road, tourism and regional Australia.
After working as a journalist and in cultural tourism marketing, Liz established a business tourism event and marketing agency 25 years ago that evolved into Awards Absolute, which was the first organisation in the world to offer holistic services for awards managers and nominees...
Benefits for Key Category Nominees
For a start, every nominee in an organisational category will receive comprehensive feedback so you’ll learn more about your strengths and weaknesses, and actions to stay ahead of other towns, destinations, attractions, tours and events competing for Grey Nomad visitors. There’s many more benefits…