ABOUT

2021 AWARDS TO OPEN MID YEAR

2021 sees 12 categories that recognise government, private and not-for-profit organisations that welcome mature age travellers within Australia​, making their lives healthier, happier and safer.

 

The Awards encourage positive ageing through supporting and promoting soft adventure and social inclusion.

Typically, Grey Nomads are not interested in staying in places with all the bells and whistles - tennis courts, children’s playgrounds and swanky guest lounges are not necessary to win a Grey Nomad Award. Rather, the Awards focus on the things that mature-age, long-journey travellers want: well-kept amenities, cleanliness, good value, great customer service, easy booking, thoughtful extras, spacious sites and the chance to socialise and learn.

 

The towns and destinations that gain the appreciation of Grey Nomads recognise and plan for this group’s specific needs – things like places to park big rigs, easy access to shops and services, good-value places to stay, dog-friendly environments and services, reliable mobile reception, and accurate destination information to make planning a breeze.

 

Attractions, tours, festivals and volunteer programs that cater to the needs of Grey Nomads also get a big tick of approval, so the Awards have categories that these organisations can enter also.

Success in the Grey Nomad Awards will bring you more business:

  • More visitors and more spend into successful towns and regions

  • More bookings for caravan parks, clubs, farms, pubs and businesses that provide spaces and experiences so mature-aged visitors stay longer

  • More income for attractions and tour operators that target the Grey Nomad sector

  • More festival goers for regional events.

156699126 square lr.jpg
Not About
Bells and Whistles

Recognising regional excellence, not glitz and glam.

We understand that the vast majority of caravan parks, campsites, tourism attraction, tour operators and event organisers that cater to Grey Nomads are in regional or remote Australia. Many are Mum and Dad operations that work long... 

The Important Dates
Cape Spencer SA lr.jpg

We heard you! Feedback from 2020 nominees and prospective entrants confirmed a preference to have the Awards submission due date after the Grey Nomad tourism season finished. The 2021 Awards therefore close in November 2021. Winners will be announced in March 2022 before the next Grey Nomad peak season begins.

826944004 square lr.jpg
Which categories best suit you?

No matter if you are a country pub, farmstay, brewery, museum,  tour, attraction, caravan park, showground, winery, services club, Council, community organisation, hobby farm or national park, if you provide a service, tour, attraction or camping property that caters to mature-age travellers then there is at least one category for you.

Parkes cropped lr.jpg
Benefits for
Nominees

For a start, every nominee will receive comprehensive feedback so you’ll learn more about your strengths and weaknesses, and actions to stay ahead of other destinations, caravan and camping places, attractions, tours and events competing for Grey Nomad visitors. There’s many more benefits…