GREY NOMAD AWARDS

The Grey Nomad Awards' charter is to shine a light on regional and remote Australia, providing opportunities for communities and tourism operators across the country to gain the recognition, promotion, skills and insights that will see them flourish. This is achieved while supporting positive aging through soft adventure and social inclusion.

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Who is a Grey Nomad?

 

They are not who you think!

 

Gone are the days when a small, old caravan denoted a grey nomad. In 2023 travellers aged 55 and over are just as likely to be found in a roof-top tent, a camper trailer or a slide-on. They also:

• Represent 28 percent of the Australian population

• Control 55 percent of the nation's assets

• Are agile and mentally alert, with 91 percent of all people aged 55 to 75 digitally savvy*

• Are loyal, educated and discerning

• Want a life oozing with experiences – travel, seasonal employment, volunteering, and authenticity.

 

Have you made the most of reaching what is the wealthiest generation in Australia’s history? Only if you have entered the Grey Nomad Awards.

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Founded in 2018, these Awards were the first, and today are the industry’s largest, to recognise excellence and innovation in seniors tourism.

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With rigorous judging by tourism leaders, some of whom have experienced the grey nomad lifestyle personally, plus second-tier auditing and due diligence, winning has the credence of the tourism sector.

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The Awards provide verified information that guides the travel decisions for over 50s on where to travel, where to stay and what to experience along the way. That makes winning a prestigious Grey Nomad Award a valuable marketing tool.

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* ABS statistics