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ORGANISATIONAL CATEGORY CRITERIA

IMPORTANT: You will be unable to access this page again once you have clicked onto another page, so we strongly recommend that you download and save onto your system the PDF below that includes the criteria and entry fees for all organisational categories.

OR YOU CAN CLICK ON THE RELEVANT CATEGORY TO BE TAKEN TO THE CRITERIA ON THIS PAGE .

Best Grey Nomad Small Caravan Park (Up to 50 sites)

Best Grey Nomad Medium Caravan Park (51 to 150 sites)

Best Grey Nomad Large Caravan Park (More than 150 sites)

Best Grey Nomad Commercial Campsite (For campsites at hotels, cafes, wineries etc.)

Best Grey Nomad Community-run Campsite (For showground, sporting club and NFP campsites)

Best Grey Nomad Council Free-stay Campsite

Best Grey Nomad Volunteer Program or Project

Best Grey Nomad Attraction or Tour

Best Grey Nomad Festival or Event

Best Grey Nomad Small Caravan Park

The Best Grey Nomad Small Caravan Park Award recognises caravan parks that are NOT community operated with up to 50 sites that provide facilities, services and experiences that assist mature-aged travellers in Australia to live healthier, happier and safer lives. Entry is through self-nomination or another body that wishes to nominate and submit on behalf of the entity, including local tourism organisations, regional tourism organisations, Chambers of Commerce and Local Government Authorities.

 

1. Provide an overview of your caravan park, including its size, location, history, 2019 prices, percentage of sites available to visitors (that is, sites not occupied by permanent residents), and distance from shops and services. This question is NOT scored and provides judges with important background information.

 

2. What facilities and amenities do you provide that make the lives of Grey Nomads more comfortable, healthier, happier and safer? What aspects (location, layout, height etc.) of these facilities and amenities have been specifically provided with Grey Nomads in mind?  

 

TIP: Facilities and amenities may include, but are not limited to, camp kitchen, central meeting spaces, BBQ, swimming pool, other sport or hobby spaces, Wi-Fi, bathrooms, ensuite sites, dump points, laundry, shaded and open sites, water quality and quantity, and the variety and size of sites. Let the judges know what improvements or additions you have made during the qualifying period.

 

3. What services and experiences do you provide that make the lives of Grey Nomads less stressful, happier and safer? What aspects (timing, content, duration etc.) of these services and experiences are specifically provided with Grey Nomads in mind?

 

TIP: Services and experiences may include, but are not limited to, tourism and essential services information on site, pet policies, food truck or local eatery deliveries, customer service and complaint policies, happy hours, themed nights, organised entertainment, animal or bird feeding, tour and attraction booking agents, and any special little touches that you provide. Let the judges know what improvements or additions you have made during the qualifying period.

 

4. How do you promote your caravan park to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind?

 

TIP: Consider all ways in which you promoted your park, including public relations, print and digital advertising, social media, directories, apps, sponsorship, and memberships (business, industry and tourism). Size of print, colours or formats may have also been chosen based on this target group.

 

5. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads.

 

TIP: Consider including evidence such as booking percentages, revenue percentages, increases compared to previous years, graphs, charts, reviews, testimonials and online ratings.

 
Best Grey Nomad Medium Caravan Park

The Best Grey Nomad Medium Caravan Park Award recognises caravan parks that are NOT community operated with between 51 and 150 sites that provide facilities, services and experiences that assist mature-aged travellers in Australia to live healthier, happier and safer lives. Entry is through self-nomination or another body that wishes to nominate and submit on behalf of the entity, including local tourism organisations, regional tourism organisations, Chambers of Commerce and Local Government Authorities.

 

1. Provide an overview of your caravan park, including its size, location, history, 2019 prices, percentage of sites available to visitors (that is, sites not occupied by permanent residents), and distance from shops and services. This question is NOT scored and provides judges with important background information.

 

2. What facilities and amenities do you provide that make the lives of Grey Nomads more comfortable, healthier, happier and safer? What aspects (location, layout, height etc.) of these facilities and amenities have been specifically provided with Grey Nomads in mind?  

 

TIP: Facilities and amenities may include, but are not limited to, camp kitchen, central meeting spaces, BBQ, swimming pool, other sport or hobby spaces, Wi-Fi, bathrooms, ensuite sites, dump points, laundry, shaded and open sites, water quality and quantity, and the variety and size of sites. Let the judges know what improvements or additions you have made during the qualifying period.

 

3. What services and experiences do you provide that make the lives of Grey Nomads less stressful, happier and safer? What aspects (timing, content, duration etc.) of these services and experiences are specifically provided with Grey Nomads in mind?

 

TIP: Services and experiences may include, but are not limited to, tourism and essential services information on site, pet policies, food truck or local eatery deliveries, customer service and complaint policies, happy hours, themed nights, organised entertainment, animal or bird feeding, tour and attraction booking agents, and any special little touches that you provide. Let the judges know what improvements or additions you have made during the qualifying period.

 

4. How do you promote your caravan park to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind?

 

TIP: Consider all ways in which you promoted your park, including public relations, print and digital advertising, social media, directories, apps, sponsorship, and memberships (business, industry and tourism). Size of print, colours or formats may have also been chosen based on this target group.

 

5. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads.

 

TIP: Consider including evidence such as booking percentages, revenue percentages, increases compared to previous years, reviews, testimonials and online ratings.

 
Best Grey Nomad Large Caravan Park

The Best Grey Nomad Large Caravan Park Award recognises caravan parks that are NOT community operated with more than 150 sites that provide facilities, services and experiences that assist mature-aged travellers in Australia to live healthier, happier and safer lives. Entry is through self-nomination or another body that wishes to nominate and submit on behalf of the entity, including local tourism organisations, regional tourism organisations, Chambers of Commerce and Local Government Authorities.

 

1. Provide an overview of your caravan park, including its size, location, history, 2019 prices, percentage of sites available to visitors (that is, sites not occupied by permanent residents), and distance from shops and services. This question is NOT scored and provides judges with important background information.

 

2. What facilities and amenities do you provide that make the lives of Grey Nomads more comfortable, healthier, happier and safer? What aspects (location, layout, height etc.) of these facilities and amenities have been specifically provided with Grey Nomads in mind?  

 

TIP: Facilities and amenities may include, but are not limited to, camp kitchen, central meeting spaces, BBQ, swimming pool, other sport or hobby spaces, Wi-Fi, bathrooms, ensuite sites, dump points, laundry, shaded and open sites, water quality and quantity, and the variety and size of sites. Let the judges know what improvements or additions you have made during the qualifying period.

 

3. What services and experiences do you provide that make the lives of Grey Nomads less stressful, happier and safer? What aspects (timing, content, duration etc.) of these services and experiences are specifically provided with Grey Nomads in mind?

 

TIP: Services and experiences may include, but are not limited to, tourism and essential services information on site, pet policies, food truck or local eatery deliveries, customer service and complaint policies, happy hours, themed nights, organised entertainment, animal or bird feeding, tour and attraction booking agents, and any special little touches that you provide. Let the judges know what improvements or additions you have made during the qualifying period.

 

4. How do you promote your caravan park to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind?

 

TIP: Consider all ways in which you promoted your park, including public relations, print and digital advertising, social media, directories, apps, sponsorship, and memberships (business, industry and tourism). Size of print, colours or formats may have also been chosen based on this target group.

 

5. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads.

 

TIP: Consider including evidence such as booking percentages, revenue percentages, increases compared to previous years, reviews, testimonials and online ratings.

 
Best Grey Nomad Commercial Campsite

The Best Grey Nomad Commercial Campsite Award recognises privately-operated businesses other than caravan parks that have facilities, services and / or experiences that assist mature-aged travellers in Australia to live healthier, happier and safer lives. Hotels, shopping centres, tourism operators, farmstays, wineries and breweries, rural retreats, and cafes are among the types of businesses eligible to enter this category. Entry is through self-nomination or another body that wishes to nominate and submit on behalf of the commercial entity, including local tourism organisations, regional tourism organisations, Chambers of Commerce and Local Government Authorities.

 

1. Provide an overview of your business, including its location, history, number of RV sites, and distance from the closest town centre. This question is NOT scored and provides judges with important background information.

 

2. What facilities and amenities do you provide that make the lives of Grey Nomads more comfortable, healthier, happier and safer? What aspects (location, layout, height etc.) of these facilities and amenities have been specifically provided with Grey Nomads in mind?  

 

TIP: Facilities and amenities may include, but are not limited to, an RV-specific central meeting space, BBQ, swimming pool, Wi-Fi, bathrooms, dump point and grey water disposal, laundry and potable water. Let the judges know what improvements or additions you have made during the qualifying period to attract more Grey Nomads.

 

3. What services and experiences do you provide that make the lives of Grey Nomads less stressful, happier and safer? What aspects (timing, content, duration etc.) of these services and experiences are specifically provided with Grey Nomads in mind?

 

TIP: Services and experiences may include, but are not limited to, tourism and essential services information, pet policies, food / meals, customer service and complaint policies, discounted happy hours, themed nights, organised entertainment, animal or bird feeding, tour and attraction booking agents, strategic alliances, and any special little touches that you provide. Let the judges know what improvements or additions you have made during the qualifying period.

 

4. How do you promote your business and its site accommodation to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind?

 

TIP: Consider all ways in which you promoted your business and site, including public relations, print and digital advertising, social media, directories, apps, sponsorship, and memberships (business, industry and tourism). Size of print, colours or formats may have also been chosen based on this target group.

 

5. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads.

 

TIP: Consider including evidence such as booking percentages, revenue percentages, increases compared to previous years, reviews, testimonials and online ratings.

 
Best Grey Nomad Community-Operated Campsite

The Best Grey Nomad Community-Operated Campsite Award recognises community-operated campsites that provide sites plus facilities, services and / or experiences that assist mature-aged travellers in Australia to live healthier, happier and safer lives. All community, not-for-profit organisations are eligible to enter this category. This includes, but is not limited to, showground societies, sports and racing clubs, cultural and historical museums, and services clubs. Entry is through self-nomination or another body that wishes to nominate and submit on behalf of a community-operated campsite, including local tourism organisations, regional tourism organisations, Chambers of Commerce and Local Government Authorities.

 

1. Provide an overview of your organisation and the community-operated campsite, including location, history, number of RV sites, and distance from the closest town centre. This question is NOT scored and provides judges with important background information.

 

2. What facilities and amenities do you provide that make the lives of Grey Nomads more comfortable, healthier, happier and safer? What aspects (location, layout, height etc.) of these facilities and amenities have been specifically provided with Grey Nomads in mind?  

 

TIP: Facilities and amenities may include, but are not limited to, an RV-specific central meeting space, BBQ, swimming pool, Wi-Fi, bathrooms, dump point and grey water disposal, laundry and potable water. Let the judges know what improvements or additions you have made during the qualifying period to attract more Grey Nomads.

 

3. What services and experiences do you provide that make the lives of Grey Nomads less stressful, happier and safer? What aspects (timing, content, duration etc.) of these services and experiences are specifically provided with Grey Nomads in mind?

 

TIP: Services and experiences may include, but are not limited to, tourism and essential services information, pet policies, food / meals, customer service and complaint policies, discounted happy hours, themed nights, organised entertainment, animal or bird feeding, tour and attraction booking agents, strategic alliances, and any special little touches that you provide. Let the judges know what improvements or additions you have made during the qualifying period.

 

4. How do you promote your organisation’s campsite to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind?

 

TIP: Consider all ways in which you promoted this site, including public relations, print and digital advertising, social media, directories, apps and grants achieved for specific campaigns. Size of print, colours or formats may have also been chosen based on this target group.

 

5. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads.

 

TIP: Consider including evidence such as booking percentages, revenue percentages, increases compared to previous years, reviews, testimonials and online ratings.

Best Grey Nomad Council Free-Stay Campsite

The Best Grey Nomad Council Free-Stay Campsite Award recognises a Local Government Authority that operates a nominated free-stay campsite plus facilities, services and / or experiences that assist mature-aged travellers in Australia to live healthier, happier and safer lives. Entry is through self-nomination or another body that wishes to nominate and submit on behalf of a Local Government Authority.

 

1. Provide an overview of your LGA and the campsite being nominated, including location, when opened, number of RV sites, length of stay, and distance from the closest town centre. This question is NOT scored and provides judges with important background information.

 

2. What facilities and amenities do you provide at the campsite that make the lives of Grey Nomads more comfortable, healthier, happier and safer? What aspects (location, layout, height etc.) of these facilities and amenities have been specifically provided with Grey Nomads in mind?  

 

TIP: Facilities and amenities may include, but are not limited to, an RV-specific central meeting space, BBQ, Wi-Fi, bathrooms, dump point and grey water disposal, laundry and potable water. Let the judges know what improvements or additions you have made during the qualifying period to attract more Grey Nomads.

 

3. What services and experiences do you provide that make the lives of Grey Nomads less stressful, happier and safer? What aspects (timing, content, duration etc.) of these services and experiences are specifically provided with Grey Nomads in mind?

 

TIP: Services and experiences may include, but are not limited to, information or community notice board, regional map, tourism and essential services pamphlet rack or information board, pet restrictions, complaint policies, cleaning and maintenance schedules, educational talks by Council officers, animal or bird feeding, and any special little touches that you provide. Let the judges know what improvements or additions you have made during the qualifying period.

 

4. How do you promote this campsite and its parameters to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind?

 

TIP: Consider all ways in which you promoted this campsite, including public relations, print and digital advertising, social media, directories, apps, and sponsorship. Size of print, colours or formats may have also been chosen based on this target group.

 

5. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads.

 

TIP: Consider including evidence such as bookings (if applicable), growth in visitor numbers to the nearest centre, economic injection, reviews, testimonials and online ratings.

 
 
Best Grey Nomad Town

The Best Grey Nomad Town Award recognises a nominating organisation that represents a town which provides facilities, services and experiences designed to attract mature-aged travellers and support them to live healthier, happier and safer lives. Entry is through self-nomination by a Local Government Authority, Chamber of Commerce, Visitor Information Centre, local tourism organisation or regional tourism organisation.

 

1. Provide an overview of the town being nominated, including its location, population, socio-economics, history and a brief overview of services available within the town. This question is NOT scored and provides judges with important background information.

 

2. What facilities and amenities in your town, including free stay campsites, do you provide specifically to make the lives of Grey Nomads healthier, happier and safer? What aspects (location, layout, height etc.) of these facilities and amenities have been specifically provided with Grey Nomads in mind?

 

TIP: Facilities and amenities may include, but are not limited to, toilets, public showers, RV-specific parking in town centre / medical centre / dog off-leash enclosure, vehicle washing, battery charging, high-season overflow or makeshift campsites in the town centre, free dump point, potable water, and grey water disposal. Let the judges know what improvements or additions you have made during the qualifying period to attract more Grey Nomads.

 

3. What tourism services and visitor experiences does your LGA manage or operate in and around the town? What aspects (timing, content, duration etc.) of these services and experiences are specifically provided with Grey Nomads in mind?

 

TIP: Your response can include services and experiences that result from collaboration with an independent Visitor Information Centre, local tourism organisation, Chamber of Commerce and / or regional tourism organisation. Services and experiences may include, but are not limited to, information or community notice boards, regional maps, pamphlet racks, information boards, educational talks by Council officers, “meet and greet” volunteers, animal or bird feeding, weekly tourist-oriented events and authentic storytelling gatherings. Let the judges know what improvements or additions you have made during the qualifying period.

 

4. How do you promote the town to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind?

 

TIP: Consider all ways in which you promoted the destination, including public relations, print and digital advertising, social media, directories, apps, sponsorships and strategic alliances. Size of print, colours or formats may have also been chosen based on this target group.

 

5. How do you know that the facilities, amenities, services and visitor experiences are what Grey Nomads are seeking? Outline any ways in which you seek comments or feedback from this visitor group.

 

Tip: This is a two-part question – answer both parts. Consider the research that you undertake or tap into, and all ways in which you gain insights into Grey Nomad market desires. This could include through social media and traditional media tracking, State and Regional Tourism Organisation updates, through comment boxes, forums with local tourism and caravan park businesses etc.

 

6. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads.

 

TIP: Consider including evidence such as growth in areas such as overall visitor numbers, Visitor Information Centre data, caravan and campsite bookings, shopping docket collection from camp sites and other economic injection calculations, as well as proof of satisfaction through survey results, reviews, testimonials and online ratings.

 
Best Grey Nomad Volunteer Program or Project

The Best Grey Nomad Volunteer Program or Project recognises a Local Government Authority, education institution, community organisation, event organiser or tourism attraction that manages a volunteer program that targets Grey Nomads, encouraging them to enjoy soft adventure and social inclusion while giving back to the community in which they are staying. Entry is through self-nomination or another body that wishes to nominate and submit on behalf of a volunteer program or project, including local tourism organisations, regional tourism organisations, Chambers of Commerce and Local Government Authorities.

 

1. Describe the destination where the volunteering took place, including its permanent population, location, major industries and the relative importance of tourist visitation to the local economy PLUS a description of the volunteer program, project or event (such as name, key dates, size and objectives). This question is NOT scored and provides judges with important background information.

 

2. Outline the importance of volunteering to the success of the program, project or event, including the importance and roles of Grey Nomads, PLUS an explanation as to why you sought the participation of this group.

 

3. What facilities and amenities did you provide for the Grey Nomads who were volunteering? What aspects (location, layout, height etc.) of these facilities and amenities were specifically provided with Grey Nomads in mind? 

 

TIP: Facilities and amenities may include, but are not limited to, onsite camping, RV-specific parking, comfortable workspace, Wi-Fi, bathrooms, onsite camping, free drinking water or meals, and shade. Let the judges know what improvements or additions you made in 2018 / 19 if this project started prior to 1 July 2018.

 

4. In what ways did the volunteering that you offered helped Grey Nomads to live in ways that were less stressful, happier and/or safer? What volunteering aspects were specifically provided with Grey Nomads in mind?

 

TIP: Volunteering aspects could include, but is not limited to, work hours, location choice, roles, duration, discounts to your products / offerings, free educational talks, safety gear, pet minding or pet friendly policies, and behind-the-scenes tours. Let the judges know what improvements or additions you made in 2018 / 19 if this project started prior to 1 July 2018.

 

5. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomad volunteers. What has been achieved as a result?

 

TIP: Consider including evidence and data that shows things such as increased volunteer numbers, greater team morale, higher productivity, research outcomes, improved community benefits, as well as reviews and social media commentary from volunteers.

 
Best Grey Nomad Attraction or Tour

The Best Grey Nomad Attraction or Tour Award recognises a natural or built tourism attraction or a tour product that targets Grey Nomads. Entry is through self-nomination or another body that wishes to nominate and submit on behalf of a tourist attraction or tour, including local tourism organisations, regional tourism organisations, Chambers of Commerce and Local Government Authorities.

 

1. Provide an overview of your attraction or tour product, including location, organisation structure and staffing, history and 2019 prices. This question is NOT scored and provides judges with important background information.

 

2. What facilities and amenities do you provide that make the lives of Grey Nomads more comfortable, healthier, happier and safer? What aspects (location, layout, height etc.) of these facilities and amenities have been specifically provided with Grey Nomads in mind?  

 

TIP: Facilities and amenities may include, but are not limited to, RV-specific parking, meal types and choices, specific tour vehicles, ramps, seating, shade, clothing, Wi-Fi, accessible bathrooms, railings, signage and potable water. Let the judges know what improvements or additions you have made during the qualifying period.

 

3. What services and experiences do you provide that make the lives of Grey Nomads less stressful, happier and safer? What aspects (opening hours, tour timings, content, size, duration etc.) of these services and experiences are specifically provided with Grey Nomads in mind?

 

TIP: Services and experiences may include, but are not limited to, special discounts, educational talks, meals or menu offerings, pet minding or pet friendly policies, behind-the-scenes, volunteer program, specially-organised entertainment, discounts with other tourist offerings, Grey Nomad packages and any special little touches that you provide. Let the judges know what improvements or additions you have made during the qualifying period.

 

4. How do you promote your attraction or tour to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind?

 

TIP: Consider all ways in which you promoted your attraction or tour, including public relations, print and digital advertising, social media, directories, apps, sponsorship, and memberships (business, industry and tourism). Size of print, colours or formats may have also been chosen based on this target group.

 

5. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads.

 

TIP: Consider including evidence such as booking percentages, revenue percentages, increases compared to previous years, reviews, testimonials and online ratings.

 
Best Grey Nomad Festival or Event

The Best Grey Nomad Festival or Event Award recognises a free or ticketed one-day or multi-day event open to the public which targets Grey Nomads and will be held again in 2020. Entry is through self-nomination or another body that wishes to nominate and submit on behalf of the festival or event, including local tourism organisations, regional tourism organisations, Chambers of Commerce and Local Government Authorities.

 

1. Describe the town or destination where the event occurred, including its population, location, major industries and the relative importance of tourist visitation to the local economy PLUS how the festival or event came into being, including drivers / motivation, budget and public involvement. This question is NOT scored and provides judges with important background information.

 

2. What facilities and amenities did you provide in 2018 / 19 that made the lives of Grey Nomad event visitors more comfortable, healthier, happier and safer? What aspects (location, layout, height etc.) of these facilities and amenities were specifically provided with Grey Nomads in mind? 

 

TIP: Facilities and amenities may include, but are not limited to, RV-specific parking, seating, hearing loops, Wi-Fi, chill-out area, disabled bathrooms, onsite camping, RV owners meet-up space or ID, free drinking water, shelter and shade. Let the judges know what improvements or additions you made in 2018 / 19 if your event had been held previously.

 

3. What services and experiences did you provide that made the lives of Grey Nomads less stressful, happier and safer? What aspects (opening hours, show timings, content, duration etc.) of these services and experiences were specifically provided with Grey Nomads in mind?

 

TIP: Services and experiences may include, but are not limited to, special ticket or show discounts, educational talks or DIY workshops, menu offerings, signage, maps pet minding or pet friendly policies, behind-the-scenes, volunteer program, and discounts with other tourist offerings or events. Let the judges know what improvements or additions you made in 2018 / 19 if your event had been held previously.

 

4. How do you promote your festival or event to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind?

 

TIP: Consider all ways in which you promoted your attraction or tour, including public relations, print and digital advertising, social media, directories, apps, sponsorship, and memberships (business, industry and tourism). Size of print, colours or formats may have also been chosen based on this target group.

 

5. Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads.

 

TIP: Consider including evidence such as booking percentages, revenue percentages, increases compared to previous years, reviews, testimonials and online ratings.