CATEGORY CRITERIA

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2021 Questions / Criteria

 

ALL CATEGORIES EXCEPT
VOLUNTEER PROGRAM OR PROJECT AND FESTIVAL OR EVENT

 

Please note: 5,000 characters = approximately 800 words with spaces.

 

Overview: Outline for judges your location, and product and experience offering as at today, including the percentage of grey nomad visitors to total visitors. This question is NOT scored and provides judges with important background information. (Max length 3,000 characters / Weighting 0%)

 

1. Products and Experiences

How does your product and the experiences that you offer make the lives of Grey Nomads:

  1. Happier?

  2. Healthier?

  3. Safer?

(Max length 7,500 characters / Weighting 30%)

 

2. Product and Experience Changes

What changes were made to your product and / or experience offering during the qualifying period (between 1 November 2020 and 1 November 2021)? Why were they made? Were they successful? How do you know? (Max length 5,000 characters / Weighting 20%)

 

3. Proposed Product and Experience Changes

What changes are currently underway* that will be fulfilled between 1 November 2021 and 1 November 2022? Why were they made? What will they achieve? How will you know if you are successful?

*This can include changes in the early development phase, such as with Council for approval or working with specialists or consultants. (Max length 2,500 characters / Weighting 10%)

 

4. Marketing and Promotion

What strategies, channels and messages are used to communicate information to grey nomads? Why are they used? Are they successful? How do you know? (Max 5,000 characters / Weighting 20%)

 

5. Due Diligence

You do not need to do anything for this section. As part of the due diligence process assessment will also include:

  1. How you have communicated through publicly accessible channels such as Facebook, WikiCamps and your website (Max 0 characters / Weighting 10%)

  2. Online reviews (Max 0 characters / Weighting 10%)

 

BEST GREY NOMAD VOLUNTEER PROGRAM OR PROJECT

 

Please note: 5,000 characters = approximately 800 words with spaces.

 

Overview.

Describe the destination where the volunteering took place, including its permanent population, location, major industries and the relative importance of tourist visitation to the local economy PLUS a description of the volunteer program, project or event (such as name, key dates, size and objectives). This question is NOT scored and provides judges with important background information. (Max length 3,000 characters / Weighting 0%)

 

1. Importance

Outline the importance of volunteering to the success of the program, project or event, including the importance and roles of Grey Nomads, PLUS an explanation as to why you sought the participation of this group. (Max 5,000 characters / Weighting 25%)

 

2. Facilities and Amenities

What facilities and amenities did you provide for the Grey Nomads who are volunteering? What aspects (location, layout, height etc.) of these facilities and amenities were specifically provided with Grey Nomads in mind? (Max 5,000 characters / Weighting 25%)

TIP: Facilities and amenities may include, but are not limited to, onsite camping, RV-specific parking, comfortable workspace, Wi-Fi, bathrooms, onsite camping, free drinking water or meals, and shade. Let the judges know what improvements you made in 2020 / 21.

 

3. Helping Grey Nomads

In what ways did the volunteering that you offered help Grey Nomads to live in ways that were less stressful, happier and/or safer? What volunteering aspects were specifically provided with Grey Nomads in mind? (Max 5,000 characters / Weighting 25%)

TIP: Volunteering aspects could include, but are not limited to, work hours, location choice, roles, duration, discounts to your products / offerings, free educational talks, safety gear, pet minding or pet friendly policies, and behind-the-scenes tours. Let the judges know what improvements you made in 2020 / 21.

 

4. Success

Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomad volunteers. What has been achieved as a result? (Max 5,000 characters / Weighting 25%)

TIP: Consider including evidence and data that shows things such as increased volunteer numbers, greater team morale, higher productivity, research outcomes, improved community benefits, as well as reviews and social media commentary from volunteers.

 

BEST GREY NOMAD FESTIVAL OR EVENT

 

Please note: 5,000 characters = approximately 800 words with spaces.

 

Overview.

Describe the town or destination where the event occurred, including its population, location, major industries and the relative importance of tourist visitation to the local economy PLUS how the festival or event came into being, including drivers / motivation, budget and public involvement. This question is NOT scored and provides judges with important background information. (Maximum = 3,000 characters / Weighting = 0 %)

 

1. Facilities and Amenities

What facilities and amenities did you provide at the event that made the lives of Grey Nomad event visitors healthier, happier and safer? (Max = 5,000 characters / weighting 25%)

TIP: Show judges that you are mindful of the physical and emotional wellbeing of grey nomads by matching your products with the nominated aspects i.e. happier, healthier, safer.

 

2. Services and Experiences

What services and experiences did you provide that made the lives of Grey Nomads less stressful, happier and safer? (Max 5,000 characters / Weighting 25%)

 

3. Promotion

How do you promote your festival or event to Grey Nomads? What aspects of your marketing are specifically designed with Grey Nomads in mind? (Max 5,000 characters / Weighting 25%)

 

4. Success

Outline the success you have enjoyed in attracting, as well as satisfying, Grey Nomads. (Max 5,000 characters / Weighting 25%)

TIP: Consider using charts to show numbers or trends, testimonials to show satisfaction etc. 

WINNING HINTS

Want to know what the judges will be looking for when they read your submission? 

We've put together a short guide that goes through all four questions and details how to best answer each.

To access this guide simply click on the button below. A PDF will appear on a new page, and we strongly recommend that you right click and 'save" the PDF to your own system.

Good luck with your entry!

COMING SOON