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Tourism Summit

being held in conjunction with the Networking and Awards evening


Wednesday 6 November

Ramada Hotel and Conference Centre Marcoola Beach

Sunshine Coast, Queensland




The inaugural Art of Attraction Summit is the first all-inclusive opportunity in Australia to connect with, be introduced to, learn from, and become inspired by leaders at the very forefront of what it takes to attract more mature age visitors, expand seasonal visitation and increase the average length of stay.


The theme of Driving Change will explore the opportunities available to communities, towns, caravan parks, experience providers and event organisers catering to mature age overland travellers.


The full-day program will deliver valuable take-aways for delegates by offering a variety of sessions exploring the latest trends, research and case studies. The format will be morning plenary sessions following by two streams in the afternoon, allowing delegates to explore specific mature-age traveller issues or gain insights into other opportunities to increase visitation.


The summit will provide value for local government, community and business organisations, tourist attractions and tour operators, festivals and businesses that provide exemplary products, services or experiences for mature-aged travellers.


Being hosted by Awards Absolute in conjunction with the Grey Nomad Awards and the Australian Street Art Awards, the summit location is easy to access and inspires vibrant learning.

Visit the Summit website

Program Highlights


The 2019 Art as Attraction Summit will provide all participants with an opportunity to contribute, learn and collaborate. It will include:

  • Plenary presentations by speakers who have undertaken unique university-based research

  • A panel discussion by leading tourism professionals and operators

  • Break-out sessions and quick-dips into topics to increase and extend visitation

  • The inaugural Grey Nomad Awards and Australian Street Art Awards celebrations (for those delegates who register for the full Summit). These two events have been combined to keep costs to a minimum.


The Summit will provide all participants with an opportunity to contribute, learn and collaborate. Topics include:​

  • Who Really is Your Visitor?

  • Volunteer Tourism: Tourists Who Want To Make A Difference

  • Creating Landmarks on a Budget

  • From Anonymity to Fame - a Thallon case study

  • Art's Place in Tourism Activation

  • Making Wise Investments - Protecting your Artwork and Reputation

  • Mustering Grey Nomads – a case study

  • The Importance of Nostalgia

  • Grey Nomads event case study 

  • Turning Grey Nomads into Ambassadors

  • Free and Low Cost Camping - Dynamite and Dilemmas


Full registration to the Art as Attraction Summit includes one ticket to Wednesday 6 November sessions and one ticket to the Networking and Awards evening plus morning and afternoon tea, and lunch.


Who should attend?


People whose job it is to either increase visitation from, or directly cater to, mature-age travellers. This includes:

  • Economic Development Managers

  • Tourism Managers and Officers

  • Attraction Marketing Managers

  • Tour Operators

  • Caravan Park Owners and Managers

  • Station Stay Owners and Managers

  • Community and Business Associations

  • Festival and Event Organisers looking to attract mature-age attendees.


About Ramada Marcoola Beach


Located only 3 kilometres from Sunshine Coast Airport and 115 kilometres north of Brisbane Airport, the affordable absolute beachfront hotel offers a variety of standard and ocean view rooms plus one, two and three-bedroom apartments, many with balconies. The hotel features a 60-metre heated lagoon-style pool, poolside restaurant, café, day spa, gym and onsite car parking.


The hotel is close to Twin Waters Golf Club, Novotel Twin Waters Resort, restaurants and the beautiful Maroochy River Conservation Park.


The Ramada is offering a 10% saving on standard room rates to all Art of Attraction delegates and Awards guests. To claim this rate you must either call the Hotel on 07 5412 0100 or email reservations@ramadamarcoola.com.au.  This  offer is NOT available for online bookings.



Getting to the Art of Attraction


QANTAS, Virgin Australia and Jetstar offer daily flights direct from Sydney and Melbourne, linking to more than 55 Australian and 125 international destinations. There are also two flights from Adelaide weekly. The Sunshine Coast airport is located only 3 kilometres from the Ramada hotel.


Alternately, it is an easy one and a quarter hour drive past the majestic Glass House Mountains along the forest-lined Bruce Highway to Marcoola Beach.


All major car rental companies have outlets at the Brisbane and Sunshine Coast terminals. For those

keen to work on route while others drive, shuttle services operate door-to-door.


Linger longer


Once the summit is over, then you might consider staying for a day or two. The following day Queensland Tourism Industry Council (QTIC) will host the DestinationQ tourism conference for the Queensland tourism sector. For everyone, there are a few “must do” activities around the Sunshine Coast:

  • Go wild for a day at Australia Zoo or SEA LIFE Sunshine Coast

  • Ride a vintage-style ferry (pictured below), paddle a kayak or jump on board an amphibious vehicle to see endangered marine life on Pumicestone Passage

  • Head north to Coolum Beach to wander along the spectacular boardwalk to enjoy breathtaking ocean and beach views

  • Visit the iconic Glass House Mountains in this naturally abundant area.


Full Summit (includes one ticket to the Summit sessions and one ticket to the networking and Awards evening event plus morning and afternoon tea, and lunch): $340 + gst

Daytime sessions only: $285 + gst

Awards ceremony only: $125 + gst


Extra tickets can be purchased to the Awards ceremony for any staff or adult family members travelling with you.

CLICK HERE to Register and secure your place at the Art of Attraction Summit and the Networking and Awards evening.

Have questions?


Please contact Kim Morgan, Awards Director, at kim@awardsabsolute.com or call us on 1300 88 22 59.

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