The Art of Attraction Tourism Summit is set to give a much-needed morale and knowledge boost to destinations that rely on the mature-age visitor economy to survive.
Established in 2019, the conference remains the only all-inclusive opportunity for Australia to connect with, learn from, and become inspired by leaders at the very forefront of:
* Harnessing the wealth and loyalty of Australia’s fastest growing segment - over 55s
* Using public and street art as a strong economic driver.
The Art of Attraction will be held from 2 to 4 March 2022 at The Events Centre Caloundra on the Sunshine Coast and is much more than just a conference, with the gala dinner for these niche national tourism awards also forming part of the program.
After two years of tourism turmoil and with international borders reopening in 2022 it is now more important than ever to provide tourism operators and managers, along with regional event organisers, with proven knowledge on how to showcase to domestic visitors what they have to offer, and to openly share ideas for the benefit of all attendees.
Both the conference and the Awards achieve this - delegates will walk away with a swag of tools they can start using immediately plus grass-roots knowledge on what has worked elsewhere, while the Grey Nomad Awards shine a light on winners who have operated in exemplary ways despite tough times.
The Summit’s Call for Papers have been released and those working in festivals, events and tourism who are itching to share their insights with others who are equally keen to attract more mature-age tourists are invited to respond.
If you have an academic paper, or are a tourism manager or operator with a case study or insights from an innovative marketing campaign then you are invited to submit. All accepted submissions will be invited to speak at the 2022 Art of Attraction.
Submissions should be consistent with the 2022 conference theme of ‘Unlocking the Law of Attraction’.
Abstracts or case study / campaign summaries must be submitted electronically by COB Wednesday 23 December 2021 and all prospective speakers will be notified no later than Monday 18 January 2022. Accepted papers will also be published in the Conference Proceedings.
Those interested in speaking at the 2022 Art of Attraction can download the Call for Papers outline here.